Course Search Results

• MSLE 4525: Internet Marketing Analytics

  2.00 Credits

  Utah State University

  
  This course provides an introduction to best approaches and practices in internet marketing analytics and analysis. An emphasis is placed on real-world experience to develop an understanding of how these tools can be integrated to inform and evaluate digital strategies.
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• MSLE 4529: E-Commerce and Internet Marketing

  2.00 Credits

  Utah State University

  
  This course provides students with a deep understanding of the rapidly evolving online marketplace. Students explore the multifaceted world of online business, from foundational concepts to cutting-edge strategies being used right now by successful companies.
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• MSLE 4531: Critical Thinking and Competitive Intelligence

  2.00 Credits

  Utah State University

  
  This course provides an introduction to the strategic business interpretation of collected market intelligence and the creation of data visualizations and business narratives that drive organizational change based on competitor and customer marketing insights.
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• MSLE 4533: Market Segmentation & Multicultural Analysis

  2.00 Credits

  Utah State University

  
  This course introduces the identification of actionable business insights and potential competitive advantages achievable from data. It emphasizes developing the ability to think critically about complex questions in real-world data science and marketing analytics challenges related to customers and competitors.
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• MSLE 4534: Survey Research

  2.00 Credits

  Utah State University

  
  The purpose of this course is to prepare students to design, conduct, and evaluate primary research, with a specific focus on marketing surveys.
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• MSLE 4535: Promotional Strategy

  2.00 Credits

  Utah State University

  
  This course introduces students to marketing campaigns by exploring communication strategies necessary for the successful marketing of products and services. The course focuses on various elements of campaign strategy, including advertising, promotions, point-of-purchase communications, direct techniques, and other topics.
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• MSLE 4541: Marketing Strategies for Athletes and Influencers

  2.00 Credits

  Utah State University

  
  This course provides an introduction to best practices and strategies to capitalize on name, image, and likeness opportunities for student-athletes and others to build personal brands.
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• MSLE 4545: Digital Marketing

  2.00 Credits

  Utah State University

  
  This course integrates the technological and managerial aspects of information technology within the business environment. It examines the fit of technology into business and how its deployment changes interactions and processes within organizations, across organizations, within industries, and across society.
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• MSLE 4550: New Product Ideation and Brand Growth

  2.00 Credits

  Utah State University

  
  Examines role of promotion concepts in development of a communication strategy. Based on an introduction to the nature of communications, course covers advertising, personal selling, and sales promotion, emphasizing the competitive and strategic value of communications in both the marketplace and society.
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• MSLE 4555: Pricing & B2B Buyer-Seller Decisions

  2.00 Credits

  Utah State University

  
  This course emphasizes strategic, conceptual, and tactical aspects of business to business (B2B) marketing and retailing.
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