Course Search Results

  • MDIA 3410: Gender, Race and Class in Media

    3.00 Credits
    Utah Tech University

    For all students with an interest in media; required for the Media Studies degree. Gender in Media explores the relationship among men, women, race, class, culture and the media. Includes discussions of representations in media; impact of representations on audiences; stereotypes of gender, race, class, and sexual identity; effects of media on identity construction; and applicable theories. **COURSE LEARNING OUTCOMES (CLOs) At the successful conclusion of this course, students will be able to: 1. Identify and explain effects of media on identity construction. 2. Explain how gender and culture affect media production. 3. Assess gender depictions, including stereotypes, in news, television, advertising, film and digital culture. 4. Analyze media depictions with theoretical arguments. 5. Develop an analytical attitude toward gender and media in everyday life. FA, SP
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  • MDIA 3450: Social Media Campaigns

    3.00 Credits
    Utah Tech University

    Required for all Media Studies majors. Teaches the planning and creation of effective social media campaigns and community management. This course discusses the implications of social media platforms as business and communication tools, helping students master bidding strategies, audience creation, messaging and maintenance. Students will gain firsthand knowledge of how to ideate, budget, and set a social marketing plan in motion. Students will analyze the best social media campaigns for best-practices and industry-standard techniques. Qualifies students for social media management or marketing careers. **Course Learning Outcomes (CLO's) At the successful completion of this course, students will be able to 1. Identify and describe the interrelated components of effective social media campaigns. 2. Make data-motivated decisions to produce social media campaigns for a variety of entities. 3. Access and interpret analytics to evaluate the effectiveness of your campaign for reach, awareness, authority and more. 4. Determine appropriate social media campaign ends for a variety of businesses. 5. Analyze trends and utilize strategic means to maximize sharing and reach. FA, SP
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  • MDIA 3480: Social Media Production

    3.00 Credits
    Utah Tech University

    For all Media Studies majors; required in the Public Relations emphasis in the Media Studies degree. Provides students with the techniques, tools and experience to be clear, effective storytellers on a variety of social media platforms. Course focuses on content creation techniques to produce effective, "spreadable" social media products in video, photography and animation for marketing, entertainment or personal expression to help students enter careers in social media management, content marketing or entertainment. **COURSE LEARNING OUTCOMES (CLOs) At the successful completion of this course, students will be able to 1. Identify and describe quality social media content. 2. Use motivated creative decisions to direct and produce social media content for entertainment, marketing, news or personal expression. 3. Use video and photo editing software to create engaging, entertaining short content. 4. Create stories for audience engagement across current social media platforms. 5. Analyze trends and utilize strategic means to maximize sharing and reach. Prerequisites: MDIA 1500. FA
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  • MDIA 3530: Photojournalism

    3.00 Credits
    Utah Tech University

    For all students with an interest in media; required in the Multimedia Journalism emphasis for the Media Studies degree. Covers advanced techniques in digital acquisition and manipulation of still images for converged journalism. Covers exposure using digital tools, impacts of the frame in composing for the story, editing for publication, digital darkroom fundamentals, and photojournalism ethics in the digital domain. **COURSE LEARNING OUTCOMES (CLOs) At the successful conclusion of this course, students will be able to: 1. Apply various photography skills, including manipulating the variables of exposure, executing compositional factors, utilizing existing light for exposure and impact, and exploiting photographic variables for different contexts. 2. Develop plan, and shoot photo essays and other photojournalistic assignments. 3. Apply skills to edit shots for publication 4. Evaluate cameras, lenses and other photographic instruments for journalism applications. 5. Describe and apply legal considerations and the journalistic code of ethics. Prerequisites: MDIA 1500 or ART 1050 or ART 2060 (Grade C or higher). SP
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  • MDIA 3550: Intermediate Media Tools

    3.00 Credits
    Utah Tech University

    Required for all Media Studies majors. Introduces students to new techniques and deepens their understanding of the tools required to produce professional media products. A tools- and skills-focused course, Intermediate Media Tools gives students the practical know-how to produce semi-professional videos for streaming or broadcast, audio podcasts and other elements. Students will gain experience in using media tools including Adobe Premiere Pro, After Effects, Audition, Resolution and others. Students will master techniques such as editing for narrative storytelling, sound mixing, and animation. **Course Learning Outcomes (CLOs) At the successful completion of this course, students will be able to 1. Use media software tools to tell short, non-episodic narratives in audio, video, photo or print. 2. Apply the basics of narrative to inform, entertain, or engage audiences in a variety of formats 3. Demonstrate a clear grasp of broadcast and streaming technology as well as how to manipulate that technology for entertainment, marketing or news content. 4. Create professional, smooth animation using either organic or geometric shapes. 5. Define and explain how technology and tools can aid in effective media practices. Prerequisites: MDIA 1500. FA, SP
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  • MDIA 3610: Copy Editing

    3.00 Credits
    Utah Tech University

    For all Media Studies majors, required in the Multimedia Journalism emphasis in the Media Studies degree. Students will develop good writing and editing skills as they pertain to media writing, including news, features, broadcast scripts, print and digital publication content and design, and visual storytelling. **COURSE LEARNING OUTCOMES (CLOs) At the successful conclusion of this course, students will be able to: 1. Develop a comprehensive understanding of the English language and AP Style. 2. Rewrite copy into a version that is accurate, fair, complete and readable. 3. Identify problems and appropriate solutions in copy and publications. 4. Write effective headlines, captions and other display copy. 5. Apply design concepts and analyze visual appeal. 6. Explain legal and ethical aspects of editing. Prerequisites: MDIA 1130. SP (odd)
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  • MDIA 3750: Advanced Streaming Production

    2.00 Credits
    Utah Tech University

    For all students with an interest in media; required for the Media Production emphasis in the Media Studies degree. Provides students an opportunity to master video production and editing techniques for streaming media services such as YouTube, TikTok and more. Students will practice principles and tools of video lighting, audio, and camera techniques as well as editing. Students will export finished products, from short videos to streaming series, for various forms of distribution. Editing tools taught include advanced visual effects, animation, color correction and more. Perfect for students interested in content production, PR, marketing and social media creation jobs. **Course Learning Outcomes (CLO's) At the successful completion of this course, students will be able to 1. Identify and describe quality streaming content utilizing correct terminology 2. Explain and apply creative concepts of lighting, audio capture and cinematography. 3. Use DSLR and other camera technology to capture professional-quality video and audio. 4. Design a streaming content production schedule 5. Create and maintain a streaming content channel. Course fee required. Prerequisites: MDIA 1380, MDIA 1385 and MDIA 3550. Corequisites: MDIA 3755. SP
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  • MDIA 3755: Advanced Streaming Production Lab

    1.00 Credits
    Utah Tech University

    For all students with an interest in media; required for the Media Production emphasis in the Media Studies degree. Provides students an opportunity to master video production and editing techniques for streaming media services such as YouTube, TikTok and more. Students will practice principles and tools of video lighting, audio, and camera techniques as well as editing. Students will export finished products, from short videos to streaming series, for various forms of distribution. Editing tools taught include advanced visual effects, animation, color correction and more. Perfect for students interested in content production, PR, marketing and social media creation jobs. **COURSE LEARNING OUTCOMES (CLOs) At the successful completion of this course, students will be able to 1. Identify and describe quality streaming content utilizing correct terminology 2. Explain and apply creative concepts of lighting, audio capture and cinematography. 3. Use DSLR and other camera technology to capture professional-quality video and audio. 4. Design a streaming content production schedule 5. Create and maintain a streaming content channel. Prerequisites: MDIA 1380, MDIA 1385 and MDIA 3550. Corequisites: MDIA 3750. SP
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  • MDIA 4360: Media Ethics and Law

    3.00 Credits
    Utah Tech University

    Required of Media Studies majors and open to other interested students. Addresses legal and ethical considerations for media practitioners by exploring the historical and philosophical underpinnings of media law and ethics. Students will review major cases that have produced current legal standards and analyze cases using ethical decision-making strategies. **COURSE LEARNING OUTCOMES (CLOs) At the successful conclusion of this course, students will be able to: 1. Demonstrate an understanding of major legal precedents in media law. 2. Describe major current developments in issues and rulings regarding media law. 3. Identify and correct potentially-illegal media content and/or practices. 4. Recognize ethical issues inherent in media theory and practice. 5. Identify, use, compare and contrast major ethical approaches and decision making strategies. 6. Analyze media messages, issues and cases in terms of their ethical implications. FA, SP
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  • MDIA 4440R: Public Relations Practicum II (ALPP)

    3.00 Credits
    Utah Tech University

    Required for the Public Relations emphasis in Media Studies. Open to all students interested in a practicum experience with the university's student-run public relations agency. Provides hands-on experience in most facets of public relations, including strategic planning, corporate identity and branding, media relations, product launches and event planning, community and government relations, and digital media strategy. Students will conduct market research, develop communication strategies and tactics, create press kits, pitch stories to reporters, generate publicity, develop social networking accounts, and evaluate key messaging for client organizations. Students work a minimum number of hours based on the credits for which they register: 6 hours per week for 1 credit, 12 hours per week for 2 credits, or 18 hours per week for 3 credits. Variable credit 1-3. Repeatable up to 12 credits subject to graduation restrictions. This course is designated as an Active Learning Professional Practice (ALPP) course. This course allows students to explore and apply content learned in the course in a professional experience away from the classroom. **COURSE LEARNING OUTCOMES (CLOs) At the successful conclusion of this course, students will be able to: 1. Conduct applied market research in order to develop specific communication goals; create relevant messages and strategies; and evaluate the efficacy of those messages. 2. Create messages in compliance with the technical and aesthetic principles of the media being used. 3. Summarize best practices and benchmarks within the public relations industry. 4. Develop practical experiences in order to build portfolios and resumes. 5. Develop relationships with clients by learning how to navigate client meetings, build trust, and demonstrate professionalism. Prerequisites: MDIA 1500 and MDIA 2300 (both Grade C- or higher), and instructor permission. FA, SP
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