3.00 Credits
Covers concepts and principles of electronic commerce from an interdisciplinary approach, including computer sciences, marketing, consumer behavior, finance, economics, and information systems. Specifics include electronic commerce process steps, Internet infrastructure, demographics, marketing and market research, advertising, promotion, strategy development, financing, competitive analysis, technical development, Web site review, launch, and on-going innovation. **COURSE LEARNING OUTCOMES CLOs** At the successful conclusion of this course students will: 1. Demonstrate the ability to identify a problem, then analyze and prepare a solution essential to successful problem solving. 2. Synthesize multiple sources of information to solve problems, and create new insights and generate better problem solving approaches. 3. Demonstrate the ability to create, think, design, and/or build prototype solutions for problems or product ideas. 4. Facilitate the constant change of technology by fostering intellectual curiosity and the ability to access information from diverse sources as well as relating knowledge to daily life and defining issues within larger contexts. 5. Demonstrate an awareness and an understanding of these issues as the apply to technology entrepreneurship by articulating and integrating relevant ethical, legal, social, and technical concerns into their projects and exhibiting an openness to ideas different from or in conflict with one's own, including assumptions, prejudices, and privileges. 6. Demonstrate the ability to function effectively in teams to accomplish stated goals. using advanced knowledge skills in problem solving positive work ethic, effective use of technology, and understanding team-centric workplace culture, improved social behavior and competent professional skills to obtain and maintain successful employment within an organization, business, or other entity. 7. Demonstrate convincing technical communications skills, both orally and in writing by exhibiting the ability to be a useful team member, capable of working in groups on strategic problems. 8. Apply and understand technology entrepreneurship process elements including (a) opportunity assessment, (b) market research, (c) competitive assessment, (d) strategy development, (e) finance development, (f) risk assessment, (g) technology development, (h) web review, (i) launch, and (j) ongoing innovation. Prerequisites: Acceptance in the Master's of Software Development Program at Utah Tech University.