Course Search Results

  • COMM 3580: Spc.Topic Strat Comm

    3.00 Credits
    University of Utah

    Varying topics in advertising, marketing, and/or public relations. May be taken three times for credit.
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  • COMM 3585: PR Cases & Campaigns

    3.00 Credits
    University of Utah

    An introduction to the theory and practice of public relations; analysis of public relations case studies; and the research, planning, and implementation of public relations campaigns. Prerequisites: 'C' or better in COMM 2580
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  • COMM 3590: Integrated Mktg Comm

    3.00 Credits
    University of Utah

    Overview of the theory and practice of strategic, integrated marketing communications (IMC) and advertising, including IMC planning and campaign implementation. Prerequisites: 'C' or better in COMM 2580
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  • COMM 3600: Prof. Editing & Design

    4.00 Credits
    University of Utah

    This intensive, professionally-oriented course focuses on 4 basic skills: To improve your ability to edit text for factual accuracy, content judgment, and timeliness; to hone your ability to write effective headlines and captions; to develop design skills using Adobe applications for different media and purposes; and to present your editorial and design knowledge in an applied career setting. Prerequisites: 'C' or better in COMM 1130 OR COMM 1610
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  • COMM 3610: Internship

    3.00 - 12.00 Credits
    University of Utah

    Applications available on department website for students who acquire an internship placement on their own which is directly related to their major. To obtain academic credit for internships students must apply to COMM 3610 prior to beginning their internship to have their placement formally approved by the assigned department contact. Variable credit 3-12. May be taken three times for credit, but cannot exceed 12 total credits. Students must have a new internship position to retake the course.
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  • COMM 3620: Student Media Practicum

    3.00 - 12.00 Credits
    University of Utah

    This course is for students participating in student media activities. Students will develop skills in journalism, public relations, marketing, advertising, leadership, media management, audience engagement, digital and visual design, broadcasting, photography, videography, media relations, and other areas. Students can contribute to the operation and development of content for the campus newspaper, radio, and other student media platforms, both traditional and digital. Students maintain editorial independence and are responsible for decisions regarding content, growth of student media platforms, and audience engagement. Number of credits varies depending on students' roles.
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  • COMM 3670: Future of Advertising

    3.00 Credits
    University of Utah

    Humans have been buying and selling goods and services for thousands of years. Yet, how this process unfolds is constantly evolving. In this course, students will explore the future of advertising ' a key driver of the broader social and economic ecosystem. The course will focus on both current and emerging advertising trends shaping the industry and pull from associated history, theory, and practice to contextualize what is on advertising's horizon.
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  • COMM 3690: Making Brands Stick

    3.00 Credits
    University of Utah

    Thousands of years ago, skilled craftspeople began imprinting -- or branding -- their work with identifiable logos. This practice has evolved to become a central approach to strategic communication. In this course, students learn about the history, practice, and theory of brand communication. The course will focus primarily on identifying aspects of branding that increase the efficacy of the strategy. This course is suitable for students within the Communication major, as well as those with interests in marketing, advertising, public relations, or graphic design.
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  • COMM 3700: Qualitat. Comm Research

    3.00 Credits
    University of Utah

    This course introduces qualitative inquiry as a methodological approach to conducting communication research and generating new knowledge. The course examines various concepts and approached to qualitative research. Students will survey the historical development of qualitative methods and will learn tools for conducting qualitative research, such as interviews, ethnography, and case studies. Topics include data collection, data analysis, presentation of findings, and ethical issues.
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  • COMM 3710: Intro Quant Comm Rsrch

    4.00 Credits
    University of Utah

    Introduces logical and analytic communication research tools. Focuses on the research process used in generating communication research, data analysis methods, and special topics in communication research. Prerequisites: Any QA course OR score of 3 or higher in (AP Calculus AB OR AP Calculus BC) OR ACT Math score of 28 or higher OR complete an (Interstate Passport OR Associates Degree OR IB Diploma OR Bachelors Degree).
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