Course Search Results

  • ENTP 5770: Business Discovery

    3.00 Credits
    University of Utah

    This course views entrepreneurship as a search for the roots of value - how it is created, and potentially how it is captured. Students will learn to generate theories of value and opportunities for entrepreneurial action, and apply different approaches to screening them. Additionally, students will learn how to identify, design, enact, and interpret experiments that reveal an opportunity's value. The course also will introduce students to methods of enrolling stakeholders such as co-founders and resource providers in supporting the endeavor. At the end of the course, students will be able to effectively wield a set of capabilities and distinctions that create (or reveal) value in entrepreneurial endeavors. Recommended Prerequisite: ENTP 1020. Prerequisites: Intermediate or Full Major status in the School of Business OR Entrepreneurship Minor OR Certificate of Entrepreneurship OR Full Major status Quantitative Analysis of Markets & Organizations OR Instructor Consent
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  • ENTP 5771: Business Model Innov.

    3.00 Credits
    University of Utah

    Business Model Innovation establishes the links between entrepreneurship, innovation, and strategy by examining value creation, profit models, and competitive advantage. The course will cover the most common types of business models and push students to develop new models so that they may launch ventures that compete with incumbent firms in such a way as to maximize their opportunities to create sustainable competitive advantages. Students will apply course concepts to their own new venture ideas and areas of interest. In addition, students will learn how to use business model innovation to reinvigorate established firms. Prerequisites: Full Major or Minor status in Entrepreneurship OR Full Major status in Quantitative Analysis of Markets & Organizations OR Instructor Consent.
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  • ENTP 5772: Entrepreneurial Mktg

    3.00 Credits
    University of Utah

    The purpose of this hands-on course is to arm you (as an entrepreneur or marketer) with value-driven entrepreneurial marketing tools and best practices to generate revenue and profit for a business. Through adaptive learning readings, class lectures/discussions, guest speakers, simulation, discussion boards, quizzes, and fresh case studies from both big companies and start-ups we will learn the theory and framework of marketing and brand-building. This will arm you with a toolkit to apply these marketing strategies across a range of categories and industries in startups as well as bigger companies. Key topics include: Strategic planning, SWOT, segmentation, targeting, brand positioning, the 4P's of marketing, brand-building frameworks and brand equity pyramids, marketing strategy, and marketing plans, including marketing mix choices within these plans. Finally, as part of tying it all together, you will do a real-world final project that will integrate the semester learning. Prerequisites: Intermediate or Full Major status in the School of Business OR Entrepreneurship Minor OR Certificate of Entrepreneurship OR Full Major status in Quantitative Analysis of Markets & Organizations OR Instructor Consent
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  • ENTP 5773: Form & Fun ENTP Firm

    3.00 Credits
    University of Utah

    This course will address corporate formation and the trade-offs between LLCs, C corps, S corps, and proprietorship structures. Students will create capitalization tables, and learn how dilution arises from the issuance of new shares. The course simulates five different financing options: Crow Funding; Family, Friends, Fools and Feds; Angel Investors; Venture Capitalists; and IPOs. The pedagogical methods is experiential learning through live simulation. The class is organized into startup teams that will create different versions of a business plan to address the market's needs. Teams must make corporate formation decisions, allocate to founders and then to successive investors, create financial models, and prepare for an IPO. Through all financing rounds they must convince their peers to invest in their ventures. Prerequisites: Full Major or Minor status in Entrepreneurship OR Full Major status in Quantitative Analysis of Markets & Organizations OR Instructor Consent.
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  • ENTP 5774: Social Enterprise Fund.

    3.00 Credits
    University of Utah

    Social enterprises are formed to solve societal problems like hunger, illiteracy, poverty, and lack of access to health care. Funding models for these businesses differ radically from traditional entrepreneurial funding models. This course explores both established and new models of raising capital in the context of funding social entrepreneurship. Students will learn how to use loan guarantees, quasi-equity debt, pooling, and social impact bonds as well as grants, government subsidies, and donations from charities and individuals to fund their social impact startups. The course also will explore the challenges of quantifying social returns from so-called double bottom line investments. Prerequisites: Full Major or Minor status in Entrepreneurship OR Full Major status in Quantitative Analysis of Markets & Organizations Instructor Consent
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  • ENTP 5776: ENTP Analytics

    3.00 Credits
    University of Utah

    The emphasis in this course in on learning how to test business ideas, size markets, design performance measures to improve ideation, design surveys, and interpret different types of data to improve the chances of startup success. Entrepreneurial Analytics introduces a set of foundational skills that enable individuals and teams to evaluate business ideas in entrepreneurial settings. This setting provides a unique context because actors (1) often operate under conditions of uncertainty in which traditional approaches such surveys, data gathering, and analysis are difficult to execute and interpret; and (2) have severe resources constraints. Students will design, run, and interpret cheap, interactive experiments that simultaneously validate and reveal new insights. Prerequisites: Full Major or Minor status in Entrepreneurship OR Full Major status in Quantitative Analysis of Markets & Organizations OR Instructor Consent.
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  • ENTP 5777: Global Ventures

    3.00 Credits
    University of Utah

    Global ventures are entities that incorporate globalization into their business strategy from inception. Technological advances, emerging markets, and increased permeability are enabling entrepreneurs to create and extract value from a global footprint. Rapidly evolving types of competitors and threats makes it even more important for founders to assess, appreciate and seize the advantages of globalization early on. This course provides insights and best practices to help founders develop and minimize risk of a global strategy. Prerequisites: Full Major status in the David Eccles School of Business OR Minor status in Entrepreneurship OR Instructor Consent.
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  • ENTP 5791: Launching Tech Ventures

    3.00 Credits
    University of Utah

    This course provides an accelerated introduction to three fundamental aspects of attracting capital and launching startups: presentation, negotiation, and branding. Students form teams to refine, rehearse, brand, pitch, and negotiate terms for business plans they have developed outside of class, or which they are currently developing in other entrepreneurship courses. A recurring theme is that research may be profound and business plans excellent; yet founders must understand brand versus technology, pain points versus product features, presentation versus slides'or they cannot expect to attract capital. Students are evaluated on in-class, case-study participation as well as on public pitches in both filmed and live formats. Students who successfully complete the course will be well positioned for entrepreneurial competitions now, and capital acquisition in the future. Prerequisites: Instructor Consent.
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  • ENTP 5800: ENTP Prosperity Promot.

    3.00 Credits
    University of Utah

    Poverty remains one of the most pervasive challenges globally despite countless eradication efforts. Yet most of these efforts have focused on solving the problem of poverty rather than promoting prosperity. The emergence of prosperity science is beginning to take shape as an increasing number of efforts to alleviate the effects of poverty are taking a prosperity promotion orientation. There is also a growing number of academic works focused on prosperity and institutions are being formed to support this promising undertaking, including the University of Utah Center for Business, Health, and Prosperity at the David Eccles School of Business In this offering of ENTP 5800/6800: Prosperity Promotion and Entrepreneurship, we will review some of the most recent works in global promotion of prosperity with an emphasis on how value created through innovation and entrepreneurship can be aligned with support for practices that improve health and well-being. We will spend the first part of the semester reviewing some of the compelling literature and discussing the latest concepts on reducing poverty by promoting prosperity. We will also prepare to engage in hands-on prosperity promotion through effective business strategy consulting during Fall Break with a 10-day excursion to Ghana over Fall Break. The course is led by Professor Stephen Alder who has extensive experience working to eradicate poverty throughout the world by building local capacity and promoting prosperity. Professor Alder has extensive experience in development work in emerging markets, including two decades working in Ghana. Prerequisites: Instructor Consent.
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  • ENTP 5850: Special Topics

    1.00 - 5.00 Credits
    University of Utah

    Topics vary according to current trends in entrepreneurship and strategy and special interests/experience of instructor. Prerequisites: Instructor Consent.
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