Course Search Results

  • MKTG 4590R: Advanced Topics in Marketing

    1.00 - 3.00 Credits
    Utah Valley University

    Prerequisite(s): University Advanced Standing; MKTG 3600 Recommended. Provides exposure to emerging topics of current interest in marketing. Topics vary each semester. May apply a maximum of 12 hours toward graduation.
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  • MKTG 4600: Customer Experience

    3.00 Credits
    Utah Valley University

    Prerequisite(s): University Advanced Standing; MKTG 3600 Recommended. Covers managerial uses of marketing research in formulating marketing strategy. Includes determination of situations requiring research, appraisal of alternative research methods, and evaluation of studies. Presents theoretical concepts in research methodology. Includes lectures, class discussions, group projects, case analyses, oral presentations, written assignments, and speakers.. Lab access fee of $13 for computers applies.
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  • MKTG 4610: Sales Operations

    3.00 Credits
    Utah Valley University

    Prerequisite(s): University Advanced Standing; MKTG 3600 Recommended. Provides students with an understanding of Sales Operations and the key performance indicators driving professional sales organizations. Instills a data-driven perspective necessary for responding to organizational sales and revenue challenges. Develops important skills in forecasting, report and dashboard development, and territory analysis and design, as well as proficiency in Sales Force Automation and CRM software.
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  • MKTG 4620: Advanced Professional Selling

    3.00 Credits
    Utah Valley University

    Prerequisite(s): MKTG 3650 and University Advanced Standing. Covers advanced business-to-business selling skills and practices. Emphasizes current best-practices in prospecting, needs identification, relationship-building, negotiating, and closing. Includes competitive role-play and case studies.
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  • MKTG 4630: Professional Sales Capstone

    3.00 Credits
    Utah Valley University

    Prerequisite(s): MKTG 3650, MKTG 3640, MKTG 4610, Matriculation into the BS Professional Sales, and University Advanced Standing.. Serves as the capstone for the Professional Sales degree. Integrates all foundational concepts and skills previously learned into a real-life sales experience where students are given an Ideal Customer Profile (ICP), product, CRM system, and quota. Requires that students achieve an actual sales quota (comprising both input and output measures).
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  • MKTG 4650: Marketing Management Capstone

    3.00 Credits
    Utah Valley University

    Prerequisite(s): MKTG 3600, MKTG 3650, MKTG 3660, MKTG 3700, and University Advanced Standing; Senior Standing is recommended.. Presents detailed marketing analysis skills, planning and control of various marketing mix variables, target markets, and the marketing environment using both oral and written case studies. Includes lectures, class discussions, videos, projects, case analyses, oral presentations, written assignments, and guest speakers.
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  • MKTG 4810R: Marketing Internship

    1.00 - 3.00 Credits
    Utah Valley University

    Prerequisite(s): Departmental Approval and University Advanced Standing. For upper-division students working toward a Bachelor of Science Degree in Marketing. Provides a transition from school to work where learned theory is applied to actual practice through meaningful on-the-job experience. May be repeated for a maximum of 6 credits toward graduation. May be graded credit/no credit.
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  • MKTG 4820R: Sales Internship

    1.00 - 8.00 Credits
    Utah Valley University

    Prerequisite(s): Departmental Approval and University Advanced Standing. For upper-division students working toward a Bachelor of Science Degree in Marketing. Provides a transition from school to work where learned theory is applied to actual practice through meaningful on-the-job experience. May be repeated for a maximum of 6 credits toward graduation. May be graded credit/no credit.
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  • MKTG 4830R: Digital Marketing Internship

    1.00 - 8.00 Credits
    Utah Valley University

    Prerequisite(s): Departmental Approval and University Advanced Standing. For upper-division students working toward a Bachelor of Science Degree in Marketing. Provides a transition from school to work where learned theory is applied to actual practice through meaningful on-the-job experience. May be repeated for a maximum of 8 credits toward graduation. May be graded credit/no credit.
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  • MKTG 4900R: Independent Study

    1.00 - 3.00 Credits
    Utah Valley University

    Prerequisite(s): Department Chair Approval. Provides independent study as directed in reading and individual projects specifically related to the Marketing field at the discretion and approval of the Dean and/or Department Chair. May be repeated for a maximum of 6 credits toward graduation.
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